Powerhouse Post (No5)

Pilates news round-up from the last week

Kaleen Canevari
May 09, 2025 • Estimated Reading Time: 3 minutes

Hey there!

Welcome to the Powerhouse Post, my weekly round-up of all things Pilates industry related. Read on for the latest headlines and some of my commentary.

Cheers, Kaleen

📸 On Socials

Cassie Piaseki explains why and how her Pilates instructors get paid at her 3 studios in Southern California. (Caution: Math is involved! My fave 😉)

Lili Gomez gives her take on why teaching Pilates full time isn’t all it’s cracked up to be.

📰 In the News

Your Reformer hosted a Pilates Pop-Up event in NYC with 24 hours of free reformer classes.

💰️ Pilates Biz

Ex-President of XPonential Fitness (owner of Club Pilates), Sarah Luna, is opening a new Pilates franchise called Pilates Addiction. One studio is open and 100 more are planned over the next 18 months.

BodyBar Pilates sets its sights on growth. Owners Prestige Franchise Partners states the franchise is targeting U.S. cities with populations over 100,000 and will open 25 new studios this year and add another 75 to its development pipeline.

🔥 Do your classes meet expectations?

Find out how your class design stacks up by using my FREE Class Design Report (CDR)

✍️ From Kaleen’s Blog

I had a lovely long weekend up in Lake Tahoe and did not publish a new article this week. Here’s one of my earlier articles on why messy and useful beats pretty, and why I’m embracing imperfection and publishing anyway.

🔎 Research and Tech

YourReformer sponsors a global study on how Reformer Pilates is leading a wellness revolution. This is a clear marketing initiative, with the highlights presented in such a way to support the YourReformer business model:

Health and wWellness is the leading life priority (above career ambitions and financial goals).
45% of respondents consider fitness/self-care a top ‘splurge’ category (second only to groceries).
Movement is how people now express who they are. Fitness is a lifestyle statement.
The study finds home fitness is the norm for 3 out of 4 people.

Notably, the demographics of the respondents of the survey are not discussed, so take these figures with a grain of salt.

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