Powerhouse Post (No7)

Pilates news round-up from the last week

Author

Kaleen Canevari
May 23, 2025 • Estimated Reading Time: 3 minutes

Hey there!

Welcome to the Powerhouse Post, my weekly round-up of all things Pilates industry related. Read on for the latest headlines and some of my commentary.

Cheers, Kaleen

 📸 On Socials

📰 In the News

iFIT, a connected fitness company that has smart treadmills, bikes, and rowers, announced they acquired ReformRX, a digitally connected smart Pilates company.  The move is an interesting one.  At first glance the machine seems to match the aesthetic of the brand (metal, futuristic, attached screen), however the overall footprint and price do not match the rest of iFIT’s equipment portfolio.  

💰️ Pilates Biz

Balanced Body releases a new reformer: The Bravo Reformer.  Touted as the first sustainable reformer, it boasts a frame made of 2000 recycled plastic bottles.  My question is: at a comparable price point as their other reformers, are 4 pieces of wood (which can be sustainably grown itself) replaced with recycled material enough of a value proposition?

🔥 Do your classes meet expectations?

Find out how your class design stacks up by using my FREE Class Design Report (CDR)

✍️ From Kaleen’s Blog

Three reasons why form tracking is NOT the next innovation in Pilates. Spoiler: Technology will have a far greater and more immediate impact in other parts of the Pilates ecosystem.

🔎 Research and Tech

The announcement of Oura offering an integration with two boutique fitness chains caught my eye this week: The Sculpt Society and CorePower Yoga.  Have they started to figure out some new algorithms for low impact fitness?  Turns out, no.  They’ve just made Oura data available in the Sculpt Society and CorePower apps.  Womp Womp.

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